About Us

Our Vision:
A Fresh Culture

Newture AG was founded in 2020 by agricultural investors with extensive experience in crop protection and agribusiness.

The company was established to develop targeted agricultural solutions that respond to the evolving European regulatory environment while remaining practical for growers and professional seed treatment operators.

Our Mission

Our mission is to develop focused crop protection solutions that combine regulatory robustness, operational practicality, and responsible stewardship.

We aim to provide continuity in agricultural protection programs during a period of significant regulatory change, ensuring that growers and seed companies retain access to effective and compliant tools.

Our Values

Our values shape our culture, influence our decisions, and guide us in providing exceptional service.

They are reflected in our dedication to humility, a value shared across the farming community.

We have Faith in like-minded partners and collaborators.

We give ourselves the freedom to operate and adapt at will.

Finally, we strive to develop genius spirit: unbound by dogmas, seeking excellence, curious by nature.

Our Long Term Objective

Newture is headquartered in Switzerland and operates across selected European markets.

Over time, Newture intends to expand its portfolio with additional targeted solutions that address specific regulatory and agronomic needs within European agriculture.

 Why We Act?

European agriculture is undergoing rapid transformation driven by:

• Regulatory evolution
• Environmental expectations
• Shifts in consumer perception
• The progressive withdrawal of legacy active substances

As experienced industry professionals, we recognize the need for pragmatic solutions that bridge innovation and regulatory reality.

Newture was created to address clearly defined gaps in the market with disciplined development and long-term commitment.

Our Approach

Newture operates at the intersection of:

• Chemical crop protection
• Biocontrol developments
• Robotics and applied agricultural technology

We evaluate opportunities through a regulatory-first lens, ensuring that safety assessment and compliance considerations are integrated from the earliest development stages.